Farm Tender

Ag Tech Sunday - Using a data-driven platform to provide superior service

“We use Agworld on a daily basis for record keeping of field information. At the beginning of the season this starts with basic information such as crop, varieties, rootstocks, spacings, irrigation types, soil type, and then from there we continue with creating a plan for the season. As the season progresses, we keep track of all the inputs and actuals. At any given time during the season, we know exactly which inputs have been used on a play-by-play basis. Because we keep track of all this information, every bit of important data is available to us at all times – wherever we might be. It is not just us that have access to this information, the grower can see the exact same information and collaborate with us on Agworld if he chooses to do so.”

Supporting customer service with data

Being an agronomic service provider in a highly competitive marketplace such as California, meant that Agvantage Consulting had to come up with innovative ways to provide extra services to their clients. Using Agworld has also added a certain professionalism to his business Nathan says: “When I sit down with a new grower at the beginning of the year, I show them how we create their budget and how we are going to execute on this budget during the season.”

“I can just tell them: you will know at any given time during the season how much you’re spending and I am going to give you very detailed maps of your fields, so they can give accurate drop-off locations to their input providers for example. It sounds basic but it’s amazing how many growers don’t have access to this basic information yet. There are still people doing this on Excel and that’s archaic and a thing of the past in my mind.”

Nathan: “When my team and I use Agworld, we use it for scouting services such as pest counts for example as well as the agronomy component; nutritional planning etc. Our team is able to provide our clients with real time information on their costs at any given point in the season. We are also able to provide them with updated maps of their fields as well as drop off locations for products (which is helpful for them when ordering products which will be delivered by their suppliers). Although this seems simple, digitizing this type of information is still new to many farming operations, which have historically been primarily paper based.”

“Planning in Agworld is another differentiator for us when working with our clients. We are able to build their crop production plan for the season in Agworld; which provides them with an accurate list of their required inputs for the season. This information helps them with forecasting and puts them in a better position to negotiate pricing with their suppliers. I am passionate about helping our growers to be more successful in any way we can - with production as well as cost management.”

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Nathan concludes with: “Ultimately, this is the value that Agworld provides us: their data driven platform allows us to align ourselves with the business interests of our growers. So, instead of us being a basic agronomic consultancy firm, with Agworld we can provide integrated data-driven business intelligence services that really add value for our clients. With Agworld, it feels like we become an integral part of a growing operation, and that is when everyone involved in the process becomes a winner.”

https://www.agworld.com/au/

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