Farm Tender

About Farm Tender


Farm Tender, the easiest way to buy and sell everything to do with agriculture, is an Australian owned family business, established over a decade ago.  Designed with the consumer in mind, our experienced support team delivers exceptional customer service, maximising every opportunity to sell your products.  Over the past few years the way farmers shop has changed dramatically.  Our platform continuously evolves to maintain our position as a key player in the online marketplace.  We market to over 68,000+ members and with around 40 new members joining everyday, our database is growing rapidly.  Exposure for sellers is a major drawcard with 6,000 - 8,000 unique visitors to our website everyday!.

You will always have us on hand at the touch of button.  Farmers love hearing a human voice and having a chat, at Farm Tender we pride ourselves on our customer service and strive to do this each and every day at the highest level.

Founded by Dwain Duxson in August 2011, a former Sheep farmer himself from a small country town in the Wimmera district, he knew there was something lacking for farmers to buy and sell their on-farm items. On starting the business Dwain identified that buying and selling was heading online and he wanted to create a platform that combined that buying and selling option with next-level customer service, Farm Tender came to life!.  Dwain has a number of visions, ideas and plans, however planted firmly is and has always been the importance of good customer service and making sure you go the extra-step for the client. Dwain currently lives just outside Daylesford where he is enjoying the farming life again.  Dwain now works predominately on the development side of the business and oversees the technology, website and app developers.

The Farm Tender model has evolved since it's inception where it was predominantly a buying service for farm inputs. Farmers kept asking, "why can't I sell items on it", so we decided to head in that direction and it's grown from zero members back in 2011 to over 60,000 Farmer members today.

Farm Tender has added new service levels to the organisation's portfolio since it began, the Prime Ag Centre (PAC) is your online superstore selling everything from new machinery and farm implements to animal health, chemicals and fertilisers.  Farm Tender Auctions is our own auctions platform providing our clients with multiple ways to sell their items with no lock in contracts and low rates. Need finance?, speak with our Team at DelayPay they will be only to happy to help and now have access to their very own debt funding facility of $20M.  The Farm Tender Livestock Exchange has it's own in-house Livestock Agent, give them a call to chat about your livestock needs or selling. We also have an Ag News section and an advertising platform called Prime Preferred Partners for those wanting to boost their exposure via our site.

Paul Grayling from Kerang, (VIC) joined Farm Tender in early 2015. Before joining the Farm Tender Sales team, Paul worked in Rural Merchandising for 5 years. Prior to that worked in Pubs and an orchard in the Yarra Valley. Paul has moved around the country playing AFL football but has settled in Kerang and still coaches football locally whilst keeping himself busy with his young family.

Ellen Garland from Ballarat, (VIC) is our PAC Sales Manager. Ellen, who started in April, 2015 has worked within Agricultural Business Administration Management for the past 20 years. Ellen decided that working from home full time was a win/win situation, she can be a part of a dynamic work environment and be home with her young family. Since starting with the company Ellen has had a passion for improving and streamlining the business processes.

Shane Ruyg from the Sunshine Coast (QLD) is a key member of the Farm Tender sales team. Before that Shane worked in the Training Industry (VET), teaching Agriculture in both Cert III & IV for five years. Before this, he was involved in the Chemical and Irrigation industries. Shane was also a very good country AFL footballer and had a long and distinguished career. Shane recently fulfilled a dream of living in QLD and last January moved from Mildura in the heart of the Mallee to the Sunshine Coast, he's still trying to work out the weather patterns!.

Megan Ruyg from the Sunshine Coast (QLD) is originally from Mildura in the Mallee being raised on her parents horticulture property.  Megan joined us at Farm Tender in April 2016 as part of the Administrative Team but has recently taken on the role of Business Services Manager for Farm Tender.  Prior to this Megan worked in both the TAFE education system in the Corporate Services division and the Community Health sector as Team Leader, Client Services which consisted of; Frontline/Reception management, Health Records, Client Management Systems, Service Agreement Targets and Performance. Megan has a passion for good Customer Service and promoting a positive, helpful and friendly environment.

Mike Pickard is part of the Farm Tender sales team. Mike, along with his wife Libby are currently travelling around Australia with Mike working full time, remotely, from the caravan!.  Mike was an Agricultural graduate at Marcus Oldham College. He has owned and managed large pastoral holdings in North Western Qld, also managed a 15,000 acre, zero-till Cropping operation at Goondiwindi. In the last ten years before starting with Farm Tender Mike worked in  the Ag Machinery assembly-repairs field, as a crane Truck operator and escort/pilot vehicle operator with the Case Dealership in Goondiwindi. Mike loves both Rugby Union and Rugby League and does profess to know a little about AFL.

Jim Oehms from Bendigo (VIC) joined Farm Tender in January 2019 and was part of the Prime Ag Centre (PAC) Sales Team until recently when Jim transitioned over to Farm Tender Auctions which he now leads.  Jim grew up in Melbourne and spent most of his time as a Service Technician in a couple of different fields which later turned into Sales positions. Jim moved to Bendigo twelve years ago and spent about seven years in the waste/recycling/environmental industry before making the move into the Agricultural Industry.

Emma Withers from Glen Innes (NSW) is part of the Administration team and joined Farm Tender in May 2020. After graduating from University, Emma worked in Western Australia as a Landcare Coordinator before moving back to the east coast where she has worked in Finance and Administration roles for the past fifteen years. Emma has a passion for all things farming and agriculture, along with providing a high level of customer service to our members.

Farm Tender is committed to providing its clients with the highest standard of customer service and willingness to go the "extra step" to help.  Please don't hesitate to give one of our friendly team a call who will be more than happy to help you with your enquiry.