Here is part of David Crombie's speech at this year’s Rabobank leadership awards dinner in Melbourne. He received the Rabobank leadership award.
We're not just Farmers
“I believe agriculture is really important and that it is something that Australia does very well,” he said. “There’s a view out there that ‘oh, I’m just a farmer’. Well, no, we’re not just farmers, Australian farmers are amongst the best food producers in the world.
“We need to be telling and selling the Australian agriculture story, convincing customers about the reliability and traceability of our produce and the ethical production standards behind what we grow.”
“And we’re in the food generation right now. There are expanding populations within our region, but more importantly there is increased purchasing power within an expanding middle class who are prepared to pay for differentiated quality foods. Australia is wonderfully positioned to take advantage of this opportunity. Let’s be proud of what we do, let’s tell our stories and let’s keep getting better at doing it.”