Ag News

Teys push for payment on carcase weight and quality

  • By: Farm Tender "Prime"
  • Dec 27, 2017

Teys Australia is a big advocate for value based marketing (VBM) – that is, payment on the basis of actual beef carcase weight and quality. Supplying carcase feedback to the farmgate – in a way that facilitates the production of high yields and better eating quality – is the way to unlock future value in the beef game.

Recently, Teys Australia’s Tom Maguire attended an industry breakfast in Alice Springs. He spoke about our belief that the current grid system is not doing an effective job of communicating the true value of carcases to the people who grow the animals. According to Tom, it’s not that there’s a shortage of data – it’s just that data isn’t particularly “usable,” as it isn’t conveyed in a manner that facilitates action or awareness. Tom estimates that there is $100 million in lost opportunity for the industry that could be rectified “just by giving people data they can us...
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