While our woolgrowers enjoy some of the best international demand conditions in decades, it has never been more important that our premier, world-class benchmarking event displays the best of the best to our consumers and a growing national and international audience.
The Australian Sheepbreeders’ Association’s continuous improvement through the employment of generations of expert breeding, producing world class elite genetics and innovation has kept us at the forefront of the premium quality that is seeing a steady rise in demand and prices.
At the same time, our sheepmeat producers are enjoying an increased demand for our prime lamb and mutton, both domestically and on the export market.
When we gather each July in the regional centre of Bendigo, we not only celebrate and display the incredible contribution our members make to the industry, but also to the national economy. And we catch up with friends from across the nation.
The hard work and focus on excellence and innovation that has occurred on the nation’s best farms and studs year after year makes the journey from all states to form this annual epicenter of excellence as they compete in the benchmarking show rings and display the entire supply chain.
Through the industry’s good times – and bad – we have never lost focus on what it requires to keep an entire agricultural sector not only viable, strong, growing and at the forefront, but to capture and keep the attention of the world.
This constant striving for excellence has called for an unwavering, consistent and collective approach to that quest. This doesn’t end with the producer’s role, but recognises the crucial value adding we see on the nation’s and the world’s fashion catwalks and the quality of what makes the journey from the paddock to the plate. We also celebrate the woolcrafts from our wonderful spinners and weavers who proudly showcase their exquisite handcrafts.
Year on year, the Australian Sheep and Wool Show attracts a broadening national and international audience.