A year of strong progress across research, development and marketing has been reported on at the Annual General Meeting of Australian Wool Innovation (AWI).
International marketing campaigns continue to connect more retailers, brands and consumers with Australia's natural fibre, aided by the development of new and innovative fabrics. Meanwhile, on farm research, development and extension initiatives such as the Merino Lifetime Productivity project, wild dog control and Lifetime Ewe Management help woolgrowers lift their production and profitability.
Speaking with woolgrowers at the meeting and via the webcast, AWI CEO Stuart McCullough said there was a level of optimism around the wool industry not seen for many decades.
"It is great to see and hear of so many woolgrowers who are doing well and there are very few farmers more deserving. As the body responsible for research, development and marketing, now is the time to push hard for new innovations on and off farm. We are also telling the great story of Australian wool to more consumers and in new markets around the world."
An example of innovation is the unveiling of WoolQ, formerly known as the Wool Exchange Portal. WoolQ is to be the headquarters for woolgrowers, buyers, brokers and classers, seeking access to data, selling choices and trading opportunities. Woolgrowers are now invited to register and trial WoolQ at www.woolq.com
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