Innovation is not just a buzzword in Australian agribusiness.
It’s a recognised element of good business practice and critical
for the development and sustainability not just of individual
farms but also the wider agribusiness sector. In a world where
markets are increasingly global, demand for food and fibre
grows apace, and the need to produce more from less is a
pressing challenge, innovation is critical.
We surveyed farmers across the country on their thoughts
about innovation. Specifically, we looked at which aspects
of their operations present the greatest opportunity for future
innovation and we asked what they plan to do to make their
Our results show that farmers are not thinking of innovation
only in broad terms, as a goal to aspire to, but in very
A significant proportion identify areas of their businesses
that are likely to deliver future innovation opportunity.
Importantly, they are also clear on what steps they’ll take
to enable innovation in their farm businesses.
Farmers see the greatest opportunity to innovate in farm
output. In other words, they can see potential in adjusting
what they grow or produce to suit changing market appetites,