Farm Tender

How to have a "Thriving Rural Town"

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By Kerry Anderson - Author of Entrepreneurship It's Everybody's Business

As another rural community leader laments on national media this week their declining population and empty shop fronts, I am compelled to highlight a crucial point. The role and needs of rural towns are constantly changing and, if rural people are not prepared to change, then maybe their town is destined to become a celebrated ghost town, as many have in the past.

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Having explored many rural communities Australia wide that are not only surviving but thriving, I can say with confidence that there are three elements that have contributed to their success and all are equally important.

1. Taking control of our own destiny
It starts with us.....

Almost without exception our rural towns, businesses, and even our hospitals and support services, were originally founded on private investment by the courageous pioneers of past generations. It is a national tragedy that we now look to government to solve every problem that arises. If we are not prepared to contribute, then why should anyone else? The communities that thrive are the ones that are prepared to invest their time and dollars in themselves. And their investment attracts more from other parties.

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2. Working collaboratively and inclusively
Never underestimate the power of a community that works together for a common purpose.

Our future is a whole of community conversation. Everyone needs to understand the ramifications of not being prepared to constantly innovate and adapt in a rapidly changing world. Grass roots conversations help educate us all about the importance of a diverse business sector and why we need to support each other in order to achieve positive change. And this does not stop at the town boundaries. Now, more than ever, rural towns need to collaborate at a regional and national level.

3. Looking at existing landscapes with fresh eyes
Change is constant and we all need to be prepared to innovate and adapt. Or we can just do nothing and complain ...

I visualise rural towns as a rustic painting, a snapshot in time, that constantly needs retouching, and from time to time a total paint over. My own hometown of Castlemaine in central Victoria is a classic example. It has constantly recreated itself from a town founded solely for the purpose of gold mining, to one of manufacturing, to today’s much more diverse small business economy. Likewise the small agricultural town of Girgarre could have simply faded away with the demise of the dairy industry, but it is successfully fighting back and becoming a music destination. The way we work and do business is changing in every city and rural town. Empty shop fronts are now being replaced by social gathering places as savvy people work increasingly in a flexible and globally connected environment.

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Naturally the challenges are far greater the more remote a town is, but nothing is impossible with a strong collaborative culture.

Picture - Kerry Anderson's home town of Castlemaine has reinvented itself three times over.