As research for this "Prime" Ag News platform, we did a survey back in May to try and determine where Farmers sourced their Ag News.
We had a great response which indicated to us that Farmers are passionate about what is going on in their respective industries.
To our surprise Newspapers were still very much well out in front, with 81% of respondents saying they sourced part of their Ag News through this more traditional medium. 65% used Ag websites, 61% listened to radio, 33% found it on the "local grapevine," or "in the pub," 15% watched TV and 10% didn't bother.
Another surprising stat that came across our desk was that only 20% used social media for their Ag News.