A new, streamlined board has been announced for Herefords Australia under the leadership of chairman and Victorian breeder Bill Kee.
The Board of Directors has been reduced from 12 to seven following the adoption of a new constitution by Herefords Australia.
The new board, announced at the annual general meeting in Wodonga on May 15, resulted in the election of Scott Hann, NSW, as vice chairman, Tony Haggarty, NSW, Finance, Audit and Risk Committee chairman, Geoff Birchnell, NSW, Tim Burvill, SA, Trish Worth, SA, and Pat Pearce, NSW.
Retiring directors are Anne Starr, Hilary O’Leary, Kevin Hillsdon, Bruce Gunning and Steve Crowley.
Mr Kee said Herefords Australia’s strategic plan encouraged members to adopt new strategies to complement the inherent outstanding features of the breed.
“The strategies are designed to align our breed with consumer expectations of a quality product and an excellent eating experience,’’ Mr Kee said.
“The strategic plan recognises Herefords do well off grass, and that improvement can only be achieved if breeders adopt strategies to improve the consumers eating experience through improved carcase quality and marbling ability.
“This will bring with it greater industry and processor acceptance and recognition.’’
Mr Kee said existing brands, including Hereford Boss and Hereford Reserve, offered a substantial value proposition.
He encouraged producers to support and align with the brands to enhance market demand and expansion, technical feedback and data for breed development.
“Industry experts advise the future profitability of the beef industry relies on brands and the mutual synergies between all participants,’’ Mr Kee said.
“They also advise the consumer is king and we must supply a product to satisfy consumers.’’
Picture - The 2018 Herefords Australia board of directors, from left, Tony Haggarty, Pat Pearce, Tim Burvill, Scott Hann, Trish Worth, Bill Kee, chairman, and Geoff Birchnell.
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