Reading minds

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By Dwain Duxson.

Reading minds - It would be a great skill to read people’s minds, to know what they’re thinking. I’m sure plenty of us have had a stab at it.

We were at the Eyre Peninsula Field Days last week, and I worked out that one way to attract attention to your site is to put the biggest bit of Machinery front and centre, and the crowd will flock in. Even better if it’s a new release hot off the assembly line.

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Our site was just down from the New Holland site where they had the all-new and rather large CR11 Header on display, and every time I looked up, it had 20 or 30 Farmers milling around trying to assess where the $2 million (with the Front) value was.

Farmers are great observers, and they are constantly thinking about how that piece of Equipment can work on my Farm. That’s why Field Days have been popular over the years; Farmers get a chance to assess. But when looking down the row, it got me thinking what each would Farmer be thinking, things like, to dear, lots of hydraulics, how would I load this up in a low yielding crop, I want one, why is it twin-rotor, etc, etc. Looking at the monstrous Machine, I had plenty of different thoughts myself. We did a survey once asking, as a Farmer, what is the biggest problem you face? I think we had 120 replies, and apart from a few, each Farmer had isolated problems that were only specific to them. There were versions of the same problem, but not the same. It was so interesting. Are you a mind reader? And would you buy a 2 million dollar New Holland CR11 Header? Reply to dwaind@farmtender.com.au

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