Farm Tender

O’Connors expands dealership network in Central and Western Victoria

By O'Connors


O’Connors, Australia and New Zealand’s largest Case IH dealer, continues to strengthen its place within the Australian agricultural machinery industry, with further expansion into Central and Western Victoria announced today.


The Agrimac locations in Ballarat and St Arnaud have been purchased by the Company taking the O’Connors footprint from ten to twelve locations cementing its place not only as the largest Case IH dealership in Australia, but an industry leader.


According to O’Connors Chief Executive Officer, Gareth Webb, the business has been looking for opportunities for further growth following their successful expansion into NSW Central West region in 2018/2019 and the Agrimac locations in Ballarat and St Arnaud present a perfect fit.


“O’Connors is a family business built upon great customer relationships, commitment to service, knowledge of the industry and fifty-seven years of experience” he said.


“The acquisition of the Agrimac Case IH dealerships is a great opportunity to extend our footprint into a diverse agricultural region, combining our experience with the knowledge that is already in the Ballarat and St Arnaud business. O’Connors is looking forward to the challenge of entering a new market and we are excited to be able to bring the region the strength and customer benefits a larger dealership network provides”.


The 2016, 2017, 2018 and 2019 Case IH Dealer of the Year, O’Connors currently has branches across three states, in Birchip, Warracknabeal, Horsham, Shepparton, Bordertown, Corowa, West Wyalong, Condobolin, Forbes and Grenfell. The finalisation of the Agrimac deal is anticipated to be by June 1, 2021.


Current Agrimac Dealer Principal, Hugh McEachern will continue to own and operate Agrimac’s Warrnambool and Hamilton dealership branches.


“For fifty-seven years O’Connors has built a reputation for delivering exceptional support to customers, with unrivalled expertise and with parts and service departments backed by our extensive branch network. We’re looking forward to bringing these benefits to our new customers and ensuring uninterrupted support during the transition,” Gareth said.


Pictured: Agrimac’s Dealer Principal Hugh McEachern (L) and O’Connors’ CEO Gareth Webb (R).

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