If farmers were customer focused what could they learn?

By Lynne Strong - Clover Hill Diaries

See the blog post here.

Farmers are in a unique position, everybody who eats is a customer. If farmers were customer focused what could they change about the way they engage with agricultural education in schools ?

I was a kid who spent most of my time in the classroom looking out the window wondering when I was going to be inspired. Its been a joy for me to find myself in a position to design and be part of a team that delivers agricultural education programs that begin by asking students what they want to learn about

In 2020 what they want to learn about can be put into six categories.

 I love asking the teachers what inspired their students choices. People can have a big impact. In Queensland the choice for schools to investigate dairy is being driven by the dedication of a young dairy farmer called Brian Cox ( if only the dairy industry could clone Brian)

When you ask young people to share with you what they care about its easy to understand why they want to take a deep dive into water (and sustainable fashion)

The interest in peri-urban agriculture varies depending on where the school is located and often what agricultural education programs they have participated in, in the past. The dairy industry has a lot to be grateful for in the work of John Hutchison and Deanne Kennedy

Investigating careers in agriculture is (in the main) being driven by passionate agriculture teachers and students who feel agriculture as a subject is highly undervalued by the education system and they want to see it get the same respect as other science subjects such as physics and chemistry

Farmers are in a unique position, everybody who eats is a customer. If farmers were customer focused what could they change about the way they engage with agricultural education in schools ?

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