Consumer demand for lamb in the US increased considerably during 2020. While all meat sales grew in 2020 as more meals were consumed at home, lamb sales grew at a larger percentage than total meat sales overall. That’s the word from the latest US Retail Sales Report commissioned by the American Lamb Board (ALB).
The 2021 Q1 report assesses the US lamb market by comparing 4-week, 12-week, and 52-week intervals to one year prior 2020 saw a 24.7 % increase in lamb dollar sales from 2019 and a 17.7% increase in pounds sold from 2019. Sales of rack exploded in Q3 and Q4 of 2020. Compared to 2019, rack sales increased 52.8% in terms of pounds sold. Sales of ground lamb also saw considerable growth – ground lamb saw a 23.7% increase in volume sales.
As a region, California has seen the most growth since 2019 in terms of both dollar sales (30.6% increase) and pounds sold (29.6% increase). Nonetheless, the Northeast remains the highest selling region by a significant margin – accounting for 29% of all lamb sales in the US.
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