Ag News

Red meat industry to be carbon neutral by 2030 - MLA

  • By: Farm Tender "Prime"
  • Dec 15, 2017

Meat and Livestock Australia, Australia most influential beef body, has launched an ambitious campaign to make the red meat industry carbon neutral by 2030. MLA is the first beef and sheep meat exporting nation to stake this claim.

This strategy tackles the emergence of laboratory or synthetic meat and puts the beef industry ahead of growing consumer demand for environmental sustainability. According to MLA’s managing director, if the red meat industry is to continue to prosper, it needs to maintain a sharp understanding of consumers – including their expectations, must-haves and desires. He also referred to the “increasing noise in international markets about a product’s environmental sustainability and carbon footprint” and the global companies that are investing money in cultured beef (i.e. food grown in laboratorie...
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